How is a company's vision defined?

A company's vision is a forward-looking statement that articulates what the organization aspires to achieve in the future. It serves as a guiding light for the company's strategies, goals, and decision-making processes. The vision encapsulates the organization's long-term aspirations and defines its purpose, motivating both employees and stakeholders by providing a clear picture of what success looks like.

In contrast, financial objectives focus specifically on quantitative targets and metrics that the organization intends to achieve, such as revenue growth or profitability, but do not capture the broader, aspirational essence of a vision. Similarly, employee interactions are concerned with workplace culture and communication, which are important but do not define the overarching future aspirations of the company. Lastly, the rules governing employee behavior relate to compliance and conduct within the organization, which is again essential but does not encompass the vision of what the business aims to become. Thus, the correct definition of a company's vision centers on its future aspirations and desired impact.