Qualitative data in business assessments primarily involves what type of information?

Qualitative data in business assessments focuses on insights that capture the experiences, opinions, and perspectives of individuals, such as stakeholders and employees. This type of data is non-numeric and provides a deeper understanding of motivations, behaviors, and attitudes that influence business decisions and strategies.

The inclusion of insights from people allows for a richer interpretation of the business context, often leading to more informed and effective decision-making processes. For instance, understanding employee feedback can highlight areas of improvement, while stakeholder insights can shed light on potential opportunities or risks that may not be captured through quantitative analysis alone.

In contrast, statistical analysis and metrics deal primarily with numerical data, emphasizing measurements and calculations. Financial performance and projections, while essential for assessing a business's health, are predominantly quantitative. Similarly, market trends and economic forecasts also rely on numerical data and analytics rather than the subjective insights that qualitative data encompasses. This distinction highlights the unique value of qualitative information in providing a comprehensive view of the organization's landscape.