Which of the following affects both internal and external business forecasting?

The choice of current economic indicators as a factor affecting both internal and external business forecasting is supported by the broader context in which businesses operate. Current economic indicators provide insight into overall economic health, including trends in employment, inflation, consumer spending, and industrial production. These indicators impact business decisions and strategies by influencing market demand and operational costs, which are essential for accurate forecasting.

In internal forecasting, businesses utilize current economic indicators to align their production capabilities, staffing needs, and resource allocation with anticipated market conditions. Externally, these indicators help businesses assess competition and industry trends, influencing their market positioning and pricing strategies. Understanding how current economic conditions can shape both internal operations and external market dynamics is crucial for effective forecasting in a business environment.

Other options, while relevant in specific contexts, tend to influence one aspect of forecasting more than the other. For instance, past sales data is primarily a reflection of internal performance and trends and may not capture the broader external economic context. Employee turnover rates largely pertain to internal workforce dynamics and may not directly correlate with external market conditions. Customer satisfaction scores, while important for assessing service effectiveness and potential sales, focus on customer perceptions rather than macroeconomic trends. Therefore, current economic indicators stand out as a tool that bridges both internal and